Branding
MDG Travel Israel
The logo – The company has a variety of groups and some of them really like the Christian symbols and some of them are very repulsed by them, so I had to create a logo that would symbolize the connection of the trips to religion but would not use Christian symbols in a obvious way.
I thought a lot about the idea and looked for ideas on the Internet and then I came across that most believe that the New Testament was originally written in Greek so I started trying to make variations with a font that imitates the Greek script and I created a font that looks good, conveys the message and the language of the brand.
I added the colored line to brighten the black logo and give a sense of transition between places and flags, I took the colors from pictures I found on their website.
Advertising – I used windows to pass the feeling as if you are almost there, as if you could reach out or go around the corner and on a trip to Israel or you whatever place you want to go to I you just contact MDG Travel and they’ll take care of the rest for you. I choose the window to be a church window to symbolize the Christian side of the trips.
Office supplies – as I wrote above about the original writing of the new Testament I used an illustration of a picture of a parchment of the original New Testament that I found online and used it inside of the back side of the office supplies.
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